Why Rayovac? We've spent over 110 years thinking about batteries so you can think about them less. That’s why when you purchase RAYOVAC®, you’re getting a battery that’s backed by our three key promises: A Powerful Product: Engineering powerful performance is what we’re passionate about. 110 years of battery perfecting experience and two production floor reliability tests ensure every powerful cylinder we sell, not to mention seven strict qualification protocols. A Fair Price: We know 40+% of Millennials are parents*. We also know kids are expensive. That’s why RAYOVAC® Alkaline delivers powerful performance at a fair price. Your cart is already full of food, toys and everything else that keeps your family going, the least we can do is make long-lasting batteries a bit lighter on your wallet. An American Commitment: Engineering powerful performance is what we’re passionate about. 110 years of battery perfecting experience and two production floor reliability tests ensure every powerful cylinder we sell, not to mention seven strict qualification protocols.